The idea of a motherhood magazine came to Kerra on a quiet afternoon during her children's nap time. It combined her interests in graphic design and her love of learning from other mothers (Kerra lost her own mother to cancer before she had any children). She wondered if she could collaborate with friends and family to create something they would contribute to and enjoy. Only later did she realize that the day the idea came to her was the date of the tenth anniversary of her mother's death.

Stan and Kerra discuss the idea and come up with a plan to practically fit the idea into real life. There would be no subscriptions to fulfill, no social media to manage, and very little marketing. Just a small project to share with whoever is interested.

Gwen Geigley takes the first cover photo for Motherhood. Kerra finalizes the Motherhood logo.

Kerra designs an 8-page sample booklet of the size and style she is planning to use for the magazine. She writes up an Invitation to Write which shares the vision for Motherhood and asks for written submissions. Seventy-five copies of these documents get mailed to acquaintances and to three complete strangers whose writing she enjoys.

Kerra begins to receive emails from people who found out about the magazine. Writers who received the Invitation to Write are sharing the information in their Anabaptist writing groups (which Kerra didn't know existed), and word spreads. People begin to send submissions.

Gina Martin joins as an editor for the magazine. More people have found out about the magazine, and Kerra's sister Katrina suggested Gina for an editor. Kerra doesn't know her (she was one of the three strangers who got the information packet) and timidly typed out an email asking for help, and Gina accepted the position. Hundreds of words fly back and forth as they discuss the vision and work. By the end of the month, William and Rebecca Hoover have also joined the editorial team to help with review and proofreading.

Motherhood is introduced. The first Motherhood email goes out to 76 email addresses. This email includes an introduction to the magazine and a link to pre-order the first issue. Stan and Kerra consider ordering 500 copies, more than they ever dreamed, but wait to see how far word spreads and what the pre-orders tell them. In the end, 3,500 copies of Issue One are printed and sold.

Steph Shirk joins the editorial team, and plans are made for a second issue of Motherhood to release in the spring.

A major paper shortage affects the printing time and price of printing Issue Two. Issue Two finally releases in June, printed on slightly thinner paper stock. Thankfully the paper shortage is mostly resolved by the time of printing Issue Three in the fall.

Eight issues of Motherhood have been published. Over 25,000 copies of these issues have shipped from Stan and Kerra's house to 48 states and five countries.